Intent-Driven Automation for B2B Marketing

By | 2018-06-12T12:41:20-04:00 June 11th, 2018|Growth Strategy & Tactics|

Intent-Driven Automation for B2B Marketing In this session at GrowthHackers Conference 2018, Guillaume "G" Cabane, VP of Growth at Drift, presented how B2B marketing is evolving into a hyper-personalized experience - and shared Drift’s evil plan for AI to take over the marketing world. Below is a summary of G’s keynote session. For more #GHConf18 session recaps and growth strategy resources, head over to Rocket Strategy. “The days of ‘spray and pray’ are over.” For years, marketers have been using  ‘spray and pray’ tactics because they don’t know much about their contacts. Many marketers do everything they [...]